In the quest to tap into the lucrative Hispanic market, many brands fall into the trap of ‘Latino Coating’—a superficial approach that involves adding Hispanic elements to marketing campaigns without truly understanding or respecting the culture. This strategy often backfires, leading to disengagement and even backlash from the community it aims to attract. Here’s how […]

Diversity, Leadership, Strategy

July 2, 2024

How to Avoid ‘Latino Coating’ in Your Marketing Campaigns

Segura Marketing and Media recently had the privilege of helping at an extraordinary financial literacy session, spearheaded by Poet T.L. Sanders. This initiative was a collaboration with professionals from leading organizations such as SparkWheel, Oracle, Evergy Energy Partners, and Bayer, among others. The goal? To deliver an engaging and interactive experience that would leave a […]

Marketing, Strategy, Uncategorized

June 27, 2024

Highlighting the Impact of Financial Literacy for Young Generations at Frontier Schools

In today’s digital landscape, understanding the habits and preferences of Hispanic consumers is essential for brands looking to make a meaningful impact in the market. With a growing presence online, Hispanic consumers represent a significant opportunity for brands to connect and engage through digital channels. This article delves into the digital diaspora of Hispanic consumers, […]

Marketing, Strategy

June 13, 2024

Digital Diaspora: Engaging Hispanic Consumers in the Digital Age

In the dynamic world of marketing, the power of influencers and community leaders cannot be overstated. Within the vibrant Hispanic community, these influential figures play a crucial role in shaping opinions, driving conversations, and mobilizing action. In this article, we explore the importance of leveraging community leaders in Hispanic marketing and provide practical strategies for […]


June 11, 2024

From Influencers to Advocates: Leveraging Community Leaders in Hispanic Marketing

The Hispanic market in the United States is incredibly diverse, comprising individuals from various countries of origin, cultural backgrounds, and linguistic preferences. Successfully engaging with this multifaceted audience requires brands to adopt nuanced strategies that go beyond simplistic stereotypes and one-size-fits-all approaches. In this article, we’ll delve into the complexities of the Hispanic market and […]

Diversity, Marketing, Strategy, Transcreation

June 6, 2024

Navigating the Multifaceted Hispanic Market: Strategies for Effective Engagement

As Kansas City gears up for the World Cup excitement, Segura Marketing is thrilled to announce an unparalleled opportunity for businesses to connect with the global fútbol phenomenon. Our upcoming Fútbol Fandom workshop, set for February 23rd at The Hispanic Chamber of Greater Kansas City, promises to be a game-changer for brands aiming to capitalize […]

2026 FIFA World Cup

February 19, 2024

Score Big with Segura Marketing: Dive into Fútbol Fandom and Elevate Your Brand

By Gabriel Lopez In a groundbreaking announcement that has soccer fans and the community buzzing, Kansas City has been selected to host six matches during the 2026 FIFA World Cup, including a highly coveted quarterfinal game. The news highlights Kansas City’s emergence as an international hub for sporting events on a global stage. It also […]

2026 FIFA World Cup

February 5, 2024

A Victory for Kansas City: Hosting Six 2026 FIFA World Cup Matches, Including a Quarterfinal

The 2026 FIFA World Cup isn’t just a soccer tournament; it’s a global celebration of culture and community. For businesses in Kansas City, this is a golden opportunity to engage with the Hispanic community in a way that’s both meaningful and memorable. Let’s dive into 10 creative strategies that will help your brand dance to […]

2026 FIFA World Cup

November 30, 2023

Netting Success: 10 World Cup Marketing Tips

The 2026 FIFA World Cup, set to be hosted across Canada, Mexico, and the United States, is expanding its horizon with 48 participating teams. This expansion calls for new rules and regulations to ensure a smooth execution. While the official rules and regulations for the 2026 FIFA World Cup have not been released, you can […]

2026 FIFA World Cup

November 5, 2023

Protecting the Pitch: FIFA’s Brand Protection Guidelines

By Gabriel Lopez Picture yourself abroad in a foreign country, struggling with a language barrier that turns simple communication into an ordeal. While you are there, you turn on the TV and hear an advertisement in English. It feels like a breath of fresh air. Suddenly, the brand on the screen isn’t just a name; […]


November 1, 2023

The Transcreation Transformation