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The cross-industry leaders aim to create change through cultural awareness and racial equity within companies VMLY&R has announced last Monday the launch of the Inclusion Experience (IX) Advisory Council, a strategic group that works on the critical need to redefine standards and raise the bar for inclusive teams, representative marketing, and more.  Comprised of diverse […]

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September 25, 2023

VMLY&R Unveils Inclusion Experience Advisory Council

By Gabriel Lopez One demographic that cannot be overlooked is young Hispanic women. This group represents not only a significant portion of the population but also has considerable influence in terms of purchasing power and cultural trends. Here are five reasons why marketing to this demographic can create value for your business: 1. Rapid Population […]

Marketing

August 23, 2023

Dive into the Latina Wave: 5 Marketing Must-Knows

In today’s interconnected world, building an inclusive brand isn’t just a trend; it’s a business imperative. As societies become more diverse and consumers demand authenticity, businesses must go beyond surface-level diversity and cultivate brand identities that genuinely resonate with people from all walks of life. Authentic representation isn’t just about ticking boxes; it’s about fostering […]

Marketing

August 23, 2023

Building an Inclusive Brand: Strategies for Authentic Representation

In today’s interconnected world, the global marketplace is more diverse and dynamic than ever before. Businesses have the unique opportunity to engage with a myriad of ethnic and racial demographics, creating a thriving multicultural marketplace. However, to truly tap into the potential of this diverse landscape, it is imperative to understand the nuances that underpin […]

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August 23, 2023

Segura Marketing’s Guide to Thriving in a Multicultural Marketplace

By Gabriel Lopez In 2022, the FIFA World Cup captivated the globe. It engaged 5 billion people and boasted a staggering 1.5 billion viewers for the Final alone. Fast forward to 2026, and Kansas City is primed to be part of this global phenomenon. As one of the chosen host cities, Kansas City is on […]

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August 23, 2023

The 2026 FIFA World Cup: A Guide for Kansas City Businesses