Blog

Hispanic culture is rich with superstitions and traditions that deeply influence the daily lives and purchasing decisions of its members. Understanding these cultural nuances is essential for brands looking to connect authentically with Hispanic consumers. This article explores common superstitions and traditions, their impact on product perception, examples of successful marketing campaigns, and tips for […]

The media landscape is rapidly evolving, and Hispanic audiences are at the forefront of this change, with streaming services becoming an integral part of their media consumption habits. Understanding these trends and effectively tapping into them can help brands connect with this vibrant and influential demographic. Here’s what brands need to know about the rise […]

Incorporating Hispanic folk art into product design and marketing offers brands a unique opportunity to create culturally resonant and visually captivating offerings. Hispanic folk art is rich in history, symbolism, and tradition, making it a powerful tool for connecting with Hispanic consumers on a deeper level. This article explores various Hispanic folk art styles, showcases […]

Collaborating with Hispanic influencers can be a highly effective strategy for brands looking to create authentic and impactful marketing campaigns. Hispanic influencers have a unique ability to connect with their audiences on a personal level, offering brands the opportunity to engage with the Hispanic community in a meaningful way. Here are key insights and best […]

The Hispanic community in the United States is increasingly showing a strong interest in eco-friendly and sustainable products. This trend reflects a broader environmental consciousness and a desire to make choices that benefit the planet. Understanding this shift is crucial for brands looking to connect with this influential demographic. Statistics and Trends Several studies highlight […]

Young Hispanic consumers represent a dynamic and influential segment that is pivotal for long-term brand growth. As the fastest-growing ethnic group in the United States, young Hispanics are not only reshaping demographics but also driving economic trends. Brands that recognize and strategically target this group can unlock significant opportunities for sustained growth and market leadership. […]

In the quest to tap into the lucrative Hispanic market, many brands fall into the trap of ‘Latino Coating’—a superficial approach that involves adding Hispanic elements to marketing campaigns without truly understanding or respecting the culture. This strategy often backfires, leading to disengagement and even backlash from the community it aims to attract. Here’s how […]

Segura Marketing and Media recently had the privilege of helping at an extraordinary financial literacy session, spearheaded by Poet T.L. Sanders. This initiative was a collaboration with professionals from leading organizations such as SparkWheel, Oracle, Evergy Energy Partners, and Bayer, among others. The goal? To deliver an engaging and interactive experience that would leave a […]

The Hispanic demographic is a powerhouse within the U.S. economy, contributing significantly across various sectors. As the fastest-growing ethnic group in the country, Hispanics wield considerable economic influence, making them a critical focus for brands aiming to achieve sustainable growth. Here’s why understanding and tapping into the Hispanic market is not just beneficial but essential […]

In today’s interconnected world, cultural intelligence plays a pivotal role in successful marketing campaigns. As a marketing agency committed to diversity and inclusion, we understand the importance of crafting messaging that resonates with diverse audiences while respecting their cultural backgrounds. In this article, we’ll explore the concept of cultural intelligence in marketing and showcase how […]