As the global marketplace continues to evolve, the future of advertising is unmistakably steering towards greater diversity. This shift isn’t merely a response to societal calls for inclusion but a business imperative driven by changing demographics and consumer expectations. In this blog, we will explore why diversity is expected to play a pivotal role in […]

Diversity, Leadership, Marketing, Strategy

April 25, 2024

The Future of Advertising: Why Diversity Will Lead the Way

Kansas City, MO — Segura Marketing and Media Solutions has been prominently featured in an insightful article by Grace Mayer, a staff writer at the Kansas City Business Journal. The piece, titled “KC agency: World Cup branding should highlight ‘young and untapped’ Hispanic audience,” underscores the agency’s leadership in harnessing the vast potential of the […]

2026 FIFA World Cup, Leadership, Marketing, Strategy, Transcreation

February 15, 2024

Segura Marketing and Media Solutions Featured in Kansas City Business Journal for World Cup 2026 Marketing Insights

The cross-industry leaders aim to create change through cultural awareness and racial equity within companies VMLY&R has announced last Monday the launch of the Inclusion Experience (IX) Advisory Council, a strategic group that works on the critical need to redefine standards and raise the bar for inclusive teams, representative marketing, and more.  Comprised of diverse […]


September 25, 2023

VMLY&R Unveils Inclusion Experience Advisory Council