Our organization offers marketing, communications, advertising and media service to domestic and global organizations that wish to connect to the fastest growing ethnic group in the nation - multicultural Americans.
Nicholas created his first Hispanic agency in 2004 right after Hispanics became the largest minority population in the U.S. Since then, he has launched new agencies and LaSTEMA.org. He has continued to be a voice promoting diversity in advertising and culturally relevant marketing. The agency has expanded into now representing multilingual talent for commercial advertising work.
RJ graduated in 2016 with a masters degree in Cultural Sustainability and has a background in Anthropology. Her main focus is working on bridging the gap between historic and contemporary cultures as well as creating and strengthening community bonds in culturally diverse areas.
Ruby studied fine art and journalism before getting her degree in Latin American Studies from the University of Kansas with a concentration in labor, trade and economics. Her senior thesis explored the meaning of Corporate Social Responsibility in Latin America.
As a native from Mexico City, Erika applies her multicultural and multilingual marketing skills as a project manager for our clients. Her MBA and previous international marketing experience add cultural relevance to brands seeking to better understand and grow Hispanic consumers.
After a short break we are back with a new name – Grocer Pod. The name may be new, but…
This week we’re chatting with Kansas City Creative Professional, Nicholas Segura. Topics include connecting to different aspects of culture,…
Hispanic consumers are in control of the world’s seventh largest economy. Here’s why companies looking for growth should market to…
What if your business could reach an ever-expanding market that has a 167 percent growth rate and is extremely loyal…
About Us
The first thing you’ll notice when working with our team is our diversity. Each one of our team members brings a passion in promoting diversity and sensitivity in advertising. Our teams varied background help us create better, more unique ideas, and this is why our clients call us. Demographics are changing rapidly and our passion is built on understanding how to best reach new audiences. Our founder Nicholas Segura had a goal to develop a diverse team, one unique in the industry, to help good clients reach new audiences more effectively. As emerging markets grow exponentially, having a diverse team offers insights that connect the dots between culture, language and understanding.