Protecting the Pitch: FIFA’s Brand Protection Guidelines

The 2026 FIFA World Cup, set to be hosted across Canada, Mexico, and the United States, is expanding its horizon with 48 participating teams. This expansion calls for new rules and regulations to ensure a smooth execution.

While the official rules and regulations for the 2026 FIFA World Cup have not been released, you can refer to the FIFA Brand Protection page for an understanding of the guidelines that are likely to shape the tournament. This resource provides insights into FIFA’s approach to marketing and brand protection, which can offer a valuable perspective on the upcoming rules and regulations.