As the countdown to the 2026 World Cup intensifies, Wyandotte County, Kansas, is taking proactive steps to ensure a successful and memorable event. Recently, the county assembled a dedicated task force comprising various stakeholders—from businesses to state officials and local leaders—to spearhead preparations for this global sporting extravaganza. Led by David Johnston, who serves as […]

2026 FIFA World Cup, Marketing, Strategy

June 17, 2024

Wyandotte County Gears Up for 2026 World Cup: A Task Force’s Mission

In the dynamic world of marketing, the power of influencers and community leaders cannot be overstated. Within the vibrant Hispanic community, these influential figures play a crucial role in shaping opinions, driving conversations, and mobilizing action. In this article, we explore the importance of leveraging community leaders in Hispanic marketing and provide practical strategies for […]


June 11, 2024

From Influencers to Advocates: Leveraging Community Leaders in Hispanic Marketing

In the diverse landscape of Hispanic marketing, one size does not fit all. As brands seek to engage with Hispanic consumers across different regions, understanding the nuances of local culture and preferences becomes essential. In this article, we’ll explore the significance of localization in Hispanic marketing and share insights for brands looking to connect authentically […]

Diversity, Strategy

June 1, 2024

The Localization Advantage: Tailoring Marketing Messages to Regional Hispanic Audiences

As Kansas City gears up for the World Cup excitement, Segura Marketing is thrilled to announce an unparalleled opportunity for businesses to connect with the global fútbol phenomenon. Our upcoming Fútbol Fandom workshop, set for February 23rd at The Hispanic Chamber of Greater Kansas City, promises to be a game-changer for brands aiming to capitalize […]

2026 FIFA World Cup

February 19, 2024

Score Big with Segura Marketing: Dive into Fútbol Fandom and Elevate Your Brand

By Gabriel Lopez In a groundbreaking announcement that has soccer fans and the community buzzing, Kansas City has been selected to host six matches during the 2026 FIFA World Cup, including a highly coveted quarterfinal game. The news highlights Kansas City’s emergence as an international hub for sporting events on a global stage. It also […]

2026 FIFA World Cup

February 5, 2024

A Victory for Kansas City: Hosting Six 2026 FIFA World Cup Matches, Including a Quarterfinal

The 2026 FIFA World Cup isn’t just a soccer tournament; it’s a global celebration of culture and community. For businesses in Kansas City, this is a golden opportunity to engage with the Hispanic community in a way that’s both meaningful and memorable. Let’s dive into 10 creative strategies that will help your brand dance to […]

2026 FIFA World Cup

November 30, 2023

Netting Success: 10 World Cup Marketing Tips

The 2026 FIFA World Cup, set to be hosted across Canada, Mexico, and the United States, is expanding its horizon with 48 participating teams. This expansion calls for new rules and regulations to ensure a smooth execution. While the official rules and regulations for the 2026 FIFA World Cup have not been released, you can […]

2026 FIFA World Cup

November 5, 2023

Protecting the Pitch: FIFA’s Brand Protection Guidelines

The cross-industry leaders aim to create change through cultural awareness and racial equity within companies VMLY&R has announced last Monday the launch of the Inclusion Experience (IX) Advisory Council, a strategic group that works on the critical need to redefine standards and raise the bar for inclusive teams, representative marketing, and more.  Comprised of diverse […]


September 25, 2023

VMLY&R Unveils Inclusion Experience Advisory Council

By Gabriel Lopez One demographic that cannot be overlooked is young Hispanic women. This group represents not only a significant portion of the population but also has considerable influence in terms of purchasing power and cultural trends. Here are five reasons why marketing to this demographic can create value for your business: 1. Rapid Population […]


August 23, 2023

Dive into the Latina Wave: 5 Marketing Must-Knows

By Gabriel Lopez In 2022, the FIFA World Cup captivated the globe. It engaged 5 billion people and boasted a staggering 1.5 billion viewers for the Final alone. Fast forward to 2026, and Kansas City is primed to be part of this global phenomenon. As one of the chosen host cities, Kansas City is on […]

2026 FIFA World Cup

August 23, 2023

The 2026 FIFA World Cup: A Guide for Kansas City Businesses