Blog

The media landscape is rapidly evolving, and Hispanic audiences are at the forefront of this change, with streaming services becoming an integral part of their media consumption habits. Understanding these trends and effectively tapping into them can help brands connect with this vibrant and influential demographic. Here’s what brands need to know about the rise […]

Segura Marketing and Media recently had the privilege of helping at an extraordinary financial literacy session, spearheaded by Poet T.L. Sanders. This initiative was a collaboration with professionals from leading organizations such as SparkWheel, Oracle, Evergy Energy Partners, and Bayer, among others. The goal? To deliver an engaging and interactive experience that would leave a […]

As the countdown to the 2026 Global Event intensifies, Wyandotte County, Kansas, is taking proactive steps to ensure a successful and memorable event. Recently, the county assembled a dedicated task force comprising various stakeholders—from businesses to state officials and local leaders—to spearhead preparations for this global sporting extravaganza. Led by David Johnston, who serves as […]

In the dynamic world of marketing, the power of influencers and community leaders cannot be overstated. Within the vibrant Hispanic community, these influential figures play a crucial role in shaping opinions, driving conversations, and mobilizing action. In this article, we explore the importance of leveraging community leaders in Hispanic marketing and provide practical strategies for […]

In the diverse landscape of Hispanic marketing, one size does not fit all. As brands seek to engage with Hispanic consumers across different regions, understanding the nuances of local culture and preferences becomes essential. In this article, we’ll explore the significance of localization in Hispanic marketing and share insights for brands looking to connect authentically […]

As Kansas City gears up for the World Cup excitement, Segura Marketing is thrilled to announce an unparalleled opportunity for businesses to connect with the global fútbol phenomenon. Our upcoming Fútbol Fandom workshop, set for February 23rd at The Hispanic Chamber of Greater Kansas City, promises to be a game-changer for brands aiming to capitalize […]

By Gabriel Lopez In a groundbreaking announcement that has soccer fans and the community buzzing, Kansas City has been selected to host six matches during the 2026 FIFA World Cup, including a highly coveted quarterfinal game. The news highlights Kansas City’s emergence as an international hub for sporting events on a global stage. It also […]

The 2026 FIFA World Cup isn’t just a soccer tournament; it’s a global celebration of culture and community. For businesses in Kansas City, this is a golden opportunity to engage with the Hispanic community in a way that’s both meaningful and memorable. Let’s dive into 10 creative strategies that will help your brand dance to […]

The cross-industry leaders aim to create change through cultural awareness and racial equity within companies VMLY&R has announced last Monday the launch of the Inclusion Experience (IX) Advisory Council, a strategic group that works on the critical need to redefine standards and raise the bar for inclusive teams, representative marketing, and more.  Comprised of diverse […]

By Gabriel Lopez One demographic that cannot be overlooked is young Hispanic women. This group represents not only a significant portion of the population but also has considerable influence in terms of purchasing power and cultural trends. Here are five reasons why marketing to this demographic can create value for your business: 1. Rapid Population […]