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The cross-industry leaders aim to create change through cultural awareness and racial equity within companies VMLY&R has announced last Monday the launch of the Inclusion Experience (IX) Advisory Council, a strategic group that works on the critical need to redefine standards and raise the bar for inclusive teams, representative marketing, and more.  Comprised of diverse […]

By Gabriel Lopez One demographic that cannot be overlooked is young Hispanic women. This group represents not only a significant portion of the population but also has considerable influence in terms of purchasing power and cultural trends. Here are five reasons why marketing to this demographic can create value for your business: 1. Rapid Population […]

By Gabriel Lopez In 2022, the FIFA World Cup captivated the globe. It engaged 5 billion people and boasted a staggering 1.5 billion viewers for the Final alone. Fast forward to 2026, and Kansas City is primed to be part of this global phenomenon. As one of the chosen host cities, Kansas City is on […]