Segura Marketing and Media Solutions Featured in Kansas City Business Journal for World Cup 2026 Marketing Insights
Kansas City, MO — Segura Marketing and Media Solutions has been prominently featured in an insightful article by Grace Mayer, a staff writer at the Kansas City Business Journal. The piece, titled “KC agency: World Cup branding should highlight ‘young and untapped’ Hispanic audience,” underscores the agency’s leadership in harnessing the vast potential of the Hispanic market in anticipation of the FIFA World Cup 2026.
Nicholas Segura, the leader behind Segura Marketing and Media Solutions, shared his expert perspective on the importance of tailoring marketing strategies to engage the Hispanic demographic effectively. As Kansas City prepares to host World Cup matches, Segura emphasized the golden opportunity for local businesses to connect with what he describes as “the youngest, fastest, and largest growing consumer audience in the United States.”
The article highlights Segura’s call to action for businesses to adopt a more inclusive approach to marketing. He introduced the concept of “trans-creating” marketing materials, which involves adapting content to resonate culturally and linguistically with Hispanic audiences. This strategy goes beyond simple translation, ensuring that messaging is both authentic and engaging.
The Kansas City Business Journal’s coverage points to the anticipated economic boost and surge in consumer engagement the World Cup is expected to bring to local businesses, restaurants, and metro-area attractions. Drawing a comparison with the economic impact of the 2023 NFL Draft, the article suggests the World Cup could generate even greater benefits for the Kansas City area.
In response to this unparalleled opportunity, Segura Marketing and Media Solutions is leading the charge to prepare businesses for the global stage. The agency has announced plans to host workshops in collaboration with the Hispanic Chamber of Commerce of Greater Kansas City. These sessions are designed to equip local businesses with the skills and knowledge needed to engage effectively with the Hispanic market during the World Cup and beyond.
About Segura Marketing and Media Solutions: Segura Marketing and Media Solutions is a leading marketing agency based in Kansas City, specializing in creating inclusive and effective marketing strategies for diverse consumer segments. With a focus on the Hispanic market, the agency leverages deep industry knowledge and cultural insights to help businesses connect with audiences in meaningful ways.
As the World Cup 2026 approaches, Segura Marketing and Media Solutions invites local businesses to join them in leveraging this unique opportunity to engage with the Latino community. Through expert guidance and tailored workshops, the agency aims to foster inclusive marketing practices that will not only enhance brand visibility during the World Cup but also pave the way for sustained growth and engagement with diverse audiences.
You can read Grace Mayer’s article in the Kansas City Business Journal here.
