Blog

In the realm of marketing, unconscious bias lurks beneath the surface, shaping perceptions, decisions, and ultimately, the messages we communicate to our audience. While often unintentional, these implicit biases can perpetuate stereotypes and undermine efforts to create inclusive and representative marketing campaigns. In this article, we’ll delve into the presence of unconscious bias in marketing […]

Uncategorized

June 22, 2024

Unveiling Unconscious Bias in Marketing: Strategies for Overcoming Implicit Stereotypes

In today’s interconnected world, cultural intelligence plays a pivotal role in successful marketing campaigns. As a marketing agency committed to diversity and inclusion, we understand the importance of crafting messaging that resonates with diverse audiences while respecting their cultural backgrounds. In this article, we’ll explore the concept of cultural intelligence in marketing and showcase how […]

Diversity, Marketing, Strategy, Transcreation

June 20, 2024

Cultural Intelligence in Marketing: Reaching Diverse Audiences with Authenticity and Respect

In a world saturated with consumerism, the concept of “cultural currency” emerges as a powerful alternative—a currency rooted not in monetary value, but in the cultural capital and social impact that brands can generate within their communities. This article delves into the transformative potential of cultural currency, focusing on how brands can shift their focus […]

Diversity, Marketing

June 15, 2024

Cultural Currency: How Brands Can Contribute to Hispanic Community Empowerment

As Hispanic graduates step into the workforce, they bring not only their education and skills but also their unique cultural perspectives. In today’s rapidly evolving workplace landscape, the ability to navigate diversity and inclusion is crucial for success. This article is tailored to provide practical guidance and actionable strategies for Hispanic graduates to leverage their […]

Diversity, Leadership

May 30, 2024

Cultural Identity in the Workplace: Navigating Diversity and Inclusion as a Hispanic Graduate

As Kansas City gears up for the World Cup excitement, Segura Marketing is thrilled to announce an unparalleled opportunity for businesses to connect with the global fútbol phenomenon. Our upcoming Fútbol Fandom workshop, set for February 23rd at The Hispanic Chamber of Greater Kansas City, promises to be a game-changer for brands aiming to capitalize […]

2026 FIFA World Cup

February 19, 2024

Score Big with Segura Marketing: Dive into Fútbol Fandom and Elevate Your Brand

The cross-industry leaders aim to create change through cultural awareness and racial equity within companies VMLY&R has announced last Monday the launch of the Inclusion Experience (IX) Advisory Council, a strategic group that works on the critical need to redefine standards and raise the bar for inclusive teams, representative marketing, and more.  Comprised of diverse […]

Leadership

September 25, 2023

VMLY&R Unveils Inclusion Experience Advisory Council

In today’s interconnected world, building an inclusive brand isn’t just a trend; it’s a business imperative. As societies become more diverse and consumers demand authenticity, businesses must go beyond surface-level diversity and cultivate brand identities that genuinely resonate with people from all walks of life. Authentic representation isn’t just about ticking boxes; it’s about fostering […]

Strategy

August 23, 2023

Building an Inclusive Brand: Strategies for Authentic Representation