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Major global soccer events offer unique opportunities for brands to connect with Hispanic audiences and build lasting brand loyalty. Soccer holds a special place in the hearts of many Hispanics, serving as a powerful cultural touchstone. Here’s how brands can leverage these events to engage authentically and meaningfully with the Hispanic community. The Cultural Significance […]

Uncategorized

June 29, 2024

Leveraging Global Soccer Events to Engage Hispanic Audiences

As the countdown to the 2026 Global Event intensifies, Wyandotte County, Kansas, is taking proactive steps to ensure a successful and memorable event. Recently, the county assembled a dedicated task force comprising various stakeholders—from businesses to state officials and local leaders—to spearhead preparations for this global sporting extravaganza. Led by David Johnston, who serves as […]

2026 FIFA World Cup, Marketing, Strategy

June 17, 2024

Wyandotte County Gears Up for 2026 Global Soccer Event: A Task Force’s Mission

As Kansas City gears up for the World Cup excitement, Segura Marketing is thrilled to announce an unparalleled opportunity for businesses to connect with the global fútbol phenomenon. Our upcoming Fútbol Fandom workshop, set for February 23rd at The Hispanic Chamber of Greater Kansas City, promises to be a game-changer for brands aiming to capitalize […]

2026 FIFA World Cup

February 19, 2024

Score Big with Segura Marketing: Dive into Fútbol Fandom and Elevate Your Brand

By Gabriel Lopez In a groundbreaking announcement that has soccer fans and the community buzzing, Kansas City has been selected to host six matches during the 2026 FIFA World Cup, including a highly coveted quarterfinal game. The news highlights Kansas City’s emergence as an international hub for sporting events on a global stage. It also […]

2026 FIFA World Cup

February 5, 2024

A Victory for Kansas City: Hosting Six 2026 FIFA World Cup Matches, Including a Quarterfinal

The 2026 FIFA World Cup isn’t just a soccer tournament; it’s a global celebration of culture and community. For businesses in Kansas City, this is a golden opportunity to engage with the Hispanic community in a way that’s both meaningful and memorable. Let’s dive into 10 creative strategies that will help your brand dance to […]

2026 FIFA World Cup

November 30, 2023

Netting Success: 10 World Cup Marketing Tips