Blog

In the quest to tap into the lucrative Hispanic market, many brands fall into the trap of ‘Latino Coating’—a superficial approach that involves adding Hispanic elements to marketing campaigns without truly understanding or respecting the culture. This strategy often backfires, leading to disengagement and even backlash from the community it aims to attract. Here’s how […]

Segura Marketing and Media recently had the privilege of helping at an extraordinary financial literacy session, spearheaded by Poet T.L. Sanders. This initiative was a collaboration with professionals from leading organizations such as SparkWheel, Oracle, Evergy Energy Partners, and Bayer, among others. The goal? To deliver an engaging and interactive experience that would leave a […]

The Hispanic demographic is a powerhouse within the U.S. economy, contributing significantly across various sectors. As the fastest-growing ethnic group in the country, Hispanics wield considerable economic influence, making them a critical focus for brands aiming to achieve sustainable growth. Here’s why understanding and tapping into the Hispanic market is not just beneficial but essential […]

In today’s interconnected world, cultural intelligence plays a pivotal role in successful marketing campaigns. As a marketing agency committed to diversity and inclusion, we understand the importance of crafting messaging that resonates with diverse audiences while respecting their cultural backgrounds. In this article, we’ll explore the concept of cultural intelligence in marketing and showcase how […]

In the world of marketing, words are powerful, but sometimes it’s the unspoken cues that truly resonate with an audience. This holds especially true in Hispanic marketing, where non-verbal communication plays a significant role in shaping consumer perceptions and brand interactions. In this article, we’ll explore the silent language of non-verbal communication and its implications […]

As the countdown to the 2026 Global Event intensifies, Wyandotte County, Kansas, is taking proactive steps to ensure a successful and memorable event. Recently, the county assembled a dedicated task force comprising various stakeholders—from businesses to state officials and local leaders—to spearhead preparations for this global sporting extravaganza. Led by David Johnston, who serves as […]

In today’s digital landscape, understanding the habits and preferences of Hispanic consumers is essential for brands looking to make a meaningful impact in the market. With a growing presence online, Hispanic consumers represent a significant opportunity for brands to connect and engage through digital channels. This article delves into the digital diaspora of Hispanic consumers, […]

The Hispanic market in the United States is incredibly diverse, comprising individuals from various countries of origin, cultural backgrounds, and linguistic preferences. Successfully engaging with this multifaceted audience requires brands to adopt nuanced strategies that go beyond simplistic stereotypes and one-size-fits-all approaches. In this article, we’ll delve into the complexities of the Hispanic market and […]

The Cultural Significance of Storytelling In Hispanic culture, storytelling holds a special place. From the rich traditions of oral storytelling passed down through generations to the vibrant narratives found in literature, music, and art, storytelling is deeply ingrained in the fabric of Hispanic identity. For brands seeking to resonate with Hispanic consumers, tapping into this […]

In the diverse landscape of Hispanic marketing, one size does not fit all. As brands seek to engage with Hispanic consumers across different regions, understanding the nuances of local culture and preferences becomes essential. In this article, we’ll explore the significance of localization in Hispanic marketing and share insights for brands looking to connect authentically […]