Blog

KC26 highlights Gates Bar B-Q in official marketing materials — a proud win for Kansas City and Segura Marketing. Segura Marketing celebrates Gates Bar-B-Q’s feature in FIFA’s official World Cup 2026 Kansas City marketing campaign — a major moment showcasing KC’s legendary barbecue culture to fans around the world. A Kansas City Icon Welcomes the […]

Collaboration Highlights Kansas City’s Momentum Ahead of 2026 Global Soccer Event and Apple TV’s Ted Lasso Shoot Kansas City, MO — Kansas City’s legendary Gates Bar-B-Q, an iconic name in American barbecue, has officially selected Segura Marketing & Media Solutions as its exclusive agency of record for all marketing efforts leading into one of the […]

The countdown is on! With just one year until the international soccer games kick off in the United States, the excitement among soccer fans—especially the passionate Hispanic community—is reaching a fever pitch. For brands, this isn’t just a sporting event; it’s a golden opportunity to connect with an audience that lives and breathes fútbol. But […]

In 12 months, the 2026 Global Soccer Event is coming to the United States—and it’s not just another soccer tournament. It’s the biggest marketing opportunity of the decade for brands looking to connect with Hispanic and Latino audiences, a demographic that represents 33% of all Global Soccer Event viewers (FIFA). But here’s the catch: If […]

TikTok has emerged as a pivotal social media platform among Hispanic youth, significantly influencing brand perception and consumer behavior. This article explores trends in content creation and consumption among Hispanic users on TikTok, showcases case studies of brands effectively leveraging TikTok, and provides strategies for creating culturally relevant TikTok campaigns. Trends in Content Creation and […]

Music and entertainment play a central role in Hispanic culture, making them powerful tools for brands looking to engage with Hispanic consumers. This article explores the cultural significance of music and entertainment, provides case studies of successful brand partnerships, and offers strategies for integrating these elements into marketing campaigns. The Role of Music and Entertainment […]

Hispanic culture is rich with superstitions and traditions that deeply influence the daily lives and purchasing decisions of its members. Understanding these cultural nuances is essential for brands looking to connect authentically with Hispanic consumers. This article explores common superstitions and traditions, their impact on product perception, examples of successful marketing campaigns, and tips for […]

Coca-Cola: “Orgulloso De Ser” Campaign Strategy:Coca-Cola launched the “Orgulloso De Ser” (Proud to Be) campaign during Hispanic Heritage Month to celebrate Hispanic heritage and family pride. The campaign focused on the significance of family names in Hispanic culture, encouraging participants to share personal stories of pride and heritage. Execution: Outcomes: McDonald’s: “Celebrando Nuestras Leyendas” Initiative […]

The media landscape is rapidly evolving, and Hispanic audiences are at the forefront of this change, with streaming services becoming an integral part of their media consumption habits. Understanding these trends and effectively tapping into them can help brands connect with this vibrant and influential demographic. Here’s what brands need to know about the rise […]

Incorporating Hispanic folk art into product design and marketing offers brands a unique opportunity to create culturally resonant and visually captivating offerings. Hispanic folk art is rich in history, symbolism, and tradition, making it a powerful tool for connecting with Hispanic consumers on a deeper level. This article explores various Hispanic folk art styles, showcases […]