Blog

The Hispanic community in the United States is increasingly showing a strong interest in eco-friendly and sustainable products. This trend reflects a broader environmental consciousness and a desire to make choices that benefit the planet. Understanding this shift is crucial for brands looking to connect with this influential demographic. Statistics and Trends Several studies highlight […]

Incorporating Hispanic cultural nuances into your marketing strategy is essential for brands aiming to resonate authentically with this influential and diverse demographic. Understanding the rich tapestry of Hispanic culture and effectively integrating these elements into your marketing efforts can significantly enhance brand loyalty, engagement, and growth. Here are key tips and insights on how to […]

Young Hispanic consumers represent a dynamic and influential segment that is pivotal for long-term brand growth. As the fastest-growing ethnic group in the United States, young Hispanics are not only reshaping demographics but also driving economic trends. Brands that recognize and strategically target this group can unlock significant opportunities for sustained growth and market leadership. […]

In the quest to tap into the lucrative Hispanic market, many brands fall into the trap of ‘Latino Coating’—a superficial approach that involves adding Hispanic elements to marketing campaigns without truly understanding or respecting the culture. This strategy often backfires, leading to disengagement and even backlash from the community it aims to attract. Here’s how […]

Major global soccer events offer unique opportunities for brands to connect with Hispanic audiences and build lasting brand loyalty. Soccer holds a special place in the hearts of many Hispanics, serving as a powerful cultural touchstone. Here’s how brands can leverage these events to engage authentically and meaningfully with the Hispanic community. The Cultural Significance […]

Segura Marketing and Media recently had the privilege of helping at an extraordinary financial literacy session, spearheaded by Poet T.L. Sanders. This initiative was a collaboration with professionals from leading organizations such as SparkWheel, Oracle, Evergy Energy Partners, and Bayer, among others. The goal? To deliver an engaging and interactive experience that would leave a […]

The Hispanic demographic is a powerhouse within the U.S. economy, contributing significantly across various sectors. As the fastest-growing ethnic group in the country, Hispanics wield considerable economic influence, making them a critical focus for brands aiming to achieve sustainable growth. Here’s why understanding and tapping into the Hispanic market is not just beneficial but essential […]

In the realm of marketing, unconscious bias lurks beneath the surface, shaping perceptions, decisions, and ultimately, the messages we communicate to our audience. While often unintentional, these implicit biases can perpetuate stereotypes and undermine efforts to create inclusive and representative marketing campaigns. In this article, we’ll delve into the presence of unconscious bias in marketing […]

In today’s interconnected world, cultural intelligence plays a pivotal role in successful marketing campaigns. As a marketing agency committed to diversity and inclusion, we understand the importance of crafting messaging that resonates with diverse audiences while respecting their cultural backgrounds. In this article, we’ll explore the concept of cultural intelligence in marketing and showcase how […]

In the world of marketing, words are powerful, but sometimes it’s the unspoken cues that truly resonate with an audience. This holds especially true in Hispanic marketing, where non-verbal communication plays a significant role in shaping consumer perceptions and brand interactions. In this article, we’ll explore the silent language of non-verbal communication and its implications […]