Is Your Business Ready for Global Soccer Tourism?

Major international sporting events don’t just bring fans — they bring global visibility, tourism spending, media attention, and long-term business opportunities.
The businesses that benefit the most aren’t the ones reacting during the event. They’re the ones preparing now.
At Segura Marketing, we’ve developed a simple framework to help businesses assess their marketing readiness and build a strategy that turns visitor traffic into lasting growth.
Here’s how businesses can think about their readiness.
LOCAL CLUB LEVEL — STARTER MARKETING READINESS
This stage is about making sure your business is visible, welcoming, and easy for visitors to find and understand.
That means:
• Updated Google Business profile
• Website messaging for visitors
• Clear hours and location information
• Spanish-language welcome signage
• Consistent social media posting
• Basic promotional campaign
• Listings in local directories
• Staff awareness of increased tourism
This foundation ensures visitors can discover your business and feel comfortable walking in.
NATIONAL TEAM LEVEL — FAN ENGAGEMENT READY
At this level, businesses begin intentionally attracting visitors through experiences and promotions.
Examples include:
• Themed promotions
• Watch parties or special events
• Bilingual social media posts
• Customer email/text capture strategy
• Photo opportunities or in-store experiences
• Partnerships with local organizations
• Hashtag and geo-tag strategies
This is where businesses begin turning foot traffic into engagement.
INTERNATIONAL CLUB LEVEL — VISITOR EXPERIENCE STRATEGY
Now the focus shifts to becoming part of the destination experience.
Businesses at this stage are building structured campaigns and coordinated outreach, including:
• Dedicated visitor landing pages
• Influencer outreach plans
• Paid social campaigns
• Visitor-focused signage
• Cultural hospitality preparation for staff
• Merchandise or themed product offerings
• Email marketing campaigns
• Press outreach to local media
This level positions businesses as intentional stops for visitors.
WORLD CHAMPION LEVEL — DESTINATION BRAND STRATEGY
This is where businesses fully leverage global tourism opportunities and think beyond the event itself.
Strategies at this level include:
• Co-branded partnerships
• Influencer campaigns
• Multi-language marketing assets
• Media-ready press kits
• Tourism partnerships
• Video marketing content
• Retargeting campaigns
• Visitor data capture plans
• Post-event retention strategy
At this stage, businesses aren’t just participating — they’re leading.
WHY THIS MATTERS
Major global events often bring a surge of visitors, but businesses that plan ahead can turn that temporary attention into lasting growth. By preparing early, companies can attract new customers, increase brand awareness, build partnerships, and gain valuable media exposure. Most importantly, strong marketing preparation helps turn first-time visitors into loyal, repeat customers. Marketing readiness means your business isn’t just participating in the moment — it’s using the opportunity to grow well beyond it.

If you’re thinking about how your organization can prepare for global tourism opportunities, I’d love to connect and share how Segura Marketing helps businesses build visitor-ready strategies.