Legendary Gates Bar-B-Q Announces Marketing Partnership with Segura Marketing & Media Solutions

Collaboration Highlights Kansas City’s Momentum Ahead of 2026 Global Soccer Event and Apple TV’s Ted Lasso Shoot

Kansas City, MO — Kansas City’s legendary Gates Bar-B-Q, an iconic name in American barbecue, has officially selected Segura Marketing & Media Solutions as its exclusive agency of record for all marketing efforts leading into one of the city’s most anticipated global moments—the 2026 Global Soccer Event!

This strategic partnership comes at a pivotal time as Kansas City gears up to host global visitors next summer. With an expected influx of international tourists, media attention, and economic activity, Segura Marketing will help elevate the Gates Bar-B-Q  brand through culturally aligned campaigns, event activations, and global storytelling—rooted in Kansas City pride.

“Gates Bar-B-Q has always represented more than food—it’s a symbol of Kansas City tradition, family, and flavor. This partnership is about amplifying that legacy to the world as the city steps onto the global stage,” said Nicholas Segura, Founder and CEO of Segura Marketing.

Segura Marketing will focus on developing an International Tournament marketing strategy that not only promotes the Gates Bar-B-Q brand but also ties in collaborative opportunities with local businesses, influencers, and international fans. This will include content creation, merchandise campaigns, and exclusive on-site fan experiences in June 2026.

The announcement coincides with Apple TV’s hit series Ted Lasso recently filming scenes at the Gates Bar Bar-B-Q Broadway location in Kansas City, Missouri  this weekend, signaling yet another cultural spotlight on the city. With its themes of soccer, community, and heart, Ted Lasso reflects the very spirit that Gates Bar-B-Q and Segura aim to celebrate during the Tournament season.

“Having a show like Ted Lasso filming here just months before the soccer games is no coincidence—it’s proof that Kansas City is becoming a cultural hub. We’re honored to represent Gates Bar-B-Q in telling that story,” added Segura.

About Gates Bar-B-Q

Founded in 1946, Gates Bar-B-Q is a Kansas City institution known for its signature sauce, legendary burnt ends, and the unmistakable “Hi, may I help you?” greeting. With generations of family tradition and culinary excellence, Gates continues to serve up bold flavor and authentic KC hospitality.

About Segura Marketing & Media Solutions

Segura Marketing is a multicultural marketing firm based in Kansas City, focused on strategic storytelling, brand growth, and community engagement. The agency specializes in cross-cultural campaigns and has worked with clients across health, education, food & beverage, and entertainment.

Media Contact:
Nicholas Segura
Segura Marketing & Media Solutions
Nicholas@SeguraMarketing.com