Why Brands Can’t Afford to Wait: The 2026 Global Soccer Event is a Golden Opportunity to Reach Hispanic Consumers
May 23, 2025
In 12 months, the 2026 Global Soccer Event is coming to the United States—and it’s not just another soccer tournament. It’s the biggest marketing opportunity of the decade for brands looking to connect with Hispanic and Latino audiences, a demographic that represents 33% of all Global Soccer Event viewers (FIFA).
But here’s the catch: If you’re not planning your campaigns now, you’re already behind.
Why the 2026 Global Soccer Event is Unmissable for Brands
- Hispanic Audiences Dominate Global Soccer Event Viewership
- According to Telemundo, the 2022 Global Soccer Event reached a record 58 million Hispanic viewers in the U.S. alone.
- The 2026 tournament—hosted in the U.S., Mexico, and Canada—will be even bigger, with games in prime time and unprecedented media coverage.
- Young, Tech-Savvy, and Highly Engaged
- Hispanic consumers are younger (median age of 30 vs. 48 for non-Hispanics) and early adopters of tech (Nielsen).
- Latino consumers over-index in streaming, social media engagement, and mobile usage—making digital and performance-based campaigns critical.
- A Massive (and Underserved) Economic Force
- If U.S. Hispanics were a country, they’d be the 5th largest economy in the world (Forbes).
- Yet, many are underbanked and overlooked by traditional financial services—leaving huge potential for fintech, e-commerce, and CPG brands.
Brands Are Already Moving—Are You?
- Verizon leveraged the 2022 Global Soccer Event with hyper-targeted digital ads and 5G experiences, driving engagement with Hispanic soccer fans.
- Telemundo’s streaming platform, Peacock, saw historic viewership, proving that digital-first strategies are essential.
The Time to Act is NOW
The 2026 Global Soccer Event isn’t just about soccer—it’s about cultural connection. Brands that start planning today will:
• Build long-term loyalty with Hispanic consumers
• Capitalize on early sponsorship and media
• Outperform competitors who wait until 2025
The question isn’t if you should advertise—it’s how soon you can start. Let’s talk strategy. As a Hispanic advertising agency with 20+ years of experience, we help brands win with culturally relevant campaigns. DM me to book a meeting—before it’s too late.
#HispanicMarketing #SoccerMarketing #LatinoConsumers #AdvertisingStrategy #LatinoConsumers
