The spending power of the Hispanic market has grown by 50% in the last 5 years. Companies have understood the importance of reaching this segment but few do it correctly… Learn how to address the growing Hispanic market.
One of the things that people need to understand about the Hispanic consumer is that, once Latin Americans cross the Mexico-U.S. border, the United States puts them all into one giant group. Advertisers and companies put people of all socioeconomic, historical, and cultural backgrounds all into one group of Hispanics. It’s not as simple as just saying, “Here’s how you do Hispanic marketing.”
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