Blog

In today’s digital landscape, understanding the habits and preferences of Hispanic consumers is essential for brands looking to make a meaningful impact in the market. With a growing presence online, Hispanic consumers represent a significant opportunity for brands to connect and engage through digital channels. This article delves into the digital diaspora of Hispanic consumers, […]

In the dynamic world of marketing, the power of influencers and community leaders cannot be overstated. Within the vibrant Hispanic community, these influential figures play a crucial role in shaping opinions, driving conversations, and mobilizing action. In this article, we explore the importance of leveraging community leaders in Hispanic marketing and provide practical strategies for […]

In the vibrant world of marketing, the portrayal of Hispanic culture has often fallen victim to tired stereotypes and misconceptions. From exaggerated accents to clichéd imagery, these shallow representations not only fail to capture the true essence of Hispanic identity but also perpetuate harmful stereotypes. In this article, we challenge the status quo and advocate […]

The Hispanic market in the United States is incredibly diverse, comprising individuals from various countries of origin, cultural backgrounds, and linguistic preferences. Successfully engaging with this multifaceted audience requires brands to adopt nuanced strategies that go beyond simplistic stereotypes and one-size-fits-all approaches. In this article, we’ll delve into the complexities of the Hispanic market and […]

The Cultural Significance of Storytelling In Hispanic culture, storytelling holds a special place. From the rich traditions of oral storytelling passed down through generations to the vibrant narratives found in literature, music, and art, storytelling is deeply ingrained in the fabric of Hispanic identity. For brands seeking to resonate with Hispanic consumers, tapping into this […]

In the diverse landscape of Hispanic marketing, one size does not fit all. As brands seek to engage with Hispanic consumers across different regions, understanding the nuances of local culture and preferences becomes essential. In this article, we’ll explore the significance of localization in Hispanic marketing and share insights for brands looking to connect authentically […]

As Kansas City gears up for the World Cup excitement, Segura Marketing is thrilled to announce an unparalleled opportunity for businesses to connect with the global fútbol phenomenon. Our upcoming Fútbol Fandom workshop, set for February 23rd at The Hispanic Chamber of Greater Kansas City, promises to be a game-changer for brands aiming to capitalize […]

By Gabriel Lopez In a groundbreaking announcement that has soccer fans and the community buzzing, Kansas City has been selected to host six matches during the 2026 FIFA World Cup, including a highly coveted quarterfinal game. The news highlights Kansas City’s emergence as an international hub for sporting events on a global stage. It also […]

The 2026 FIFA World Cup isn’t just a soccer tournament; it’s a global celebration of culture and community. For businesses in Kansas City, this is a golden opportunity to engage with the Hispanic community in a way that’s both meaningful and memorable. Let’s dive into 10 creative strategies that will help your brand dance to […]

The 2026 FIFA World Cup, set to be hosted across Canada, Mexico, and the United States, is expanding its horizon with 48 participating teams. This expansion calls for new rules and regulations to ensure a smooth execution. While the official rules and regulations for the 2026 FIFA World Cup have not been released, you can […]