The Segura Marketing team was recently tapped to develop a Spanish radio spot for Schlitterbahn. We were given an current English radio spot and asked to reinterpret this for Spanish speaking. Certainly this is very common for clients to start with their current English ad, however the challenge is greater to reinterpret a jingle with music and copy that rhymes. We were very proud of our team for taking on this project as each opportunity offered lessons to be learned.
Thank you to Bic Media in Kansas City who asked us to work with them on this project and their recording studio for us to work in.
Check out the English and the Spanish spot and let us know what you think!